STRATEGY
You need content that connects your brand to your audience as well as presenting your brand's story. Whoever your target audience is, this connection and story is always at the core of our strategy.
The landscape of the advertising industry has changed dramatically over the last few years, with businesses of any size now able to achieve the levels of reach historically only available to companies with multi-million pound marketing budgets.
With businesses now interacting directly with their target market on multiple channels, social audiences are hungry for quality content. Big budgets are no longer the key. It’s the big ideas, the people and the stories that count. Creativity is the new currency and it’s here to stay.
Images, still or moving, speak to the customer more powerfully when they tell a story. Being able to connect with your customer on an emotional level, enables your audience to engage and is key to earning your customers trust and attention.
We give our clients advice on media production and distribution tailored to their unique objectives and in line with their markets current requirements and trends.
Our clients benefit from our modular structure, utilising only the necessary talents to the extent they are needed for any particular job, thus streamlining productions and minimising budgets.
CONTENT STRATEGY FOUNDATION
1 - Hero content is something that’s done on average 1-2 times a year. It should engage your current audience but also reach new audiences and be aligned with your core messages. This is the traditional big splash content found on billboards, off-trade magazines, TV and also pushed on Social Media.
2 - Regularly scheduled ‘Hub’ (AKA ‘Push’) content, approx once or twice a month, designed for your main consumer who is already loyal to your brand, expanding on trends and events. Found primarily on Social Media and in on-trade advertising platforms. It includes point-of-sale paraphernalia and messages.
3 - Everyday (AKA ‘Hygiene’) content aimed at your die-hard, core consumer who wants to know about every detail of your brand and product. All brand associated social media feeds, utilizing the media archive and supporting the current campaigns while keeping the brands dynamic character alive.
This includes ‘self-generated’ content. Unifying various brand associated media sources, typically Brand Ambassadors and Advocates as well as re-sharing (bolstering) fan produced media. This puts the real people behind the brand on the face of the brand, it is the aspect of marketing that audiences can truly relate and connect to.